I was asked to answer “1.5 Questions” on the One Degree site recently by Ken Schafer. The post went live today, so visit this link to read my answer to the question:

One Degree: “Jordan, can you tell us about your .sig file and what the pros and cons of your approach are?”

Also, CaseCamp last night was a success, by the accounts on the feedback page thus far. I presented the 30 Days project as a “case study in progress,” and although I couldn’t seem to stick to my notes, I think it went pretty well. John Ounpuu told me to pass along to my Dad that he should toughen up and ride the rest of the way without his ginch, to stay true to the title of the book, and Dane from Workspace said his dad rode the same route many years ago, and he’s always wanted to retrace the route himself one day.

Slides of all of the presentations should be made available on the wiki shortly. I’ll update.

Sorry for the lack of posting, but I’ve had rather bothersome connectivity issues in the past few days (seems like weeks now, in fact).  Let’s just say I’m not thrilled with my D-Link router, and leave it at that.

The news of the day is that I am presenting tonight at CaseCamp, a BarCamp-esque mini conference strictly for marketers.

I’m going to use the 30 Days With No Underwear site as an example of how blogs are better than press releases, and could ultimately deem the latter completely obsolete, in time.  I’m of the opinion that we still use press releases because we’re resistent to change, but I think that company blogging initiatives will replace the old methods eventually.

For now though, I still write press releases, too.  That’s what people expect, both clients and media. I could go on for days about why I think that should change, but I’ve got to build some slides for my presentation tonight, so I have to run.

What’s this all about you ask? Well, before you jump to conclusions, I must ruin the surprise by telling you that I don’t intend to go a month without the help of some ‘ginch.’

Instead, I use that headline to get your attention, to tell you about my latest side project. I’ve created a blog to chronicle my Dad’s current West Coast adventure from Powell River, BC, Canada, all the way south to Mexico, on his pedal bike with a handful of his friends. This is significant for several reasons, not the least of which is the fact that my dad didn’t even own a bike until a few years ago, and he’s asthmatic. As for the title, you’ll have to click through to the site to read more.

So, here we have this cute blog about six middle-aged guys going on the adventure of a lifetime. But that’s not the whole story. I held back from writing this until I had a chance to get a feel for what the success rate of thing would be, especially since we plan to write a book about their adventures after they return.

(The six heroes of this story. My dad is third from the right)

Well, I can honestly say it has been a tremendous success thus far. This is the true meaning of blogging, I have discovered. We’re getting comments from people as far aways as Australia and France, and from such people as my Great Aunts and my Grandma! Needless to say, these folks had never been on a blog before this.

In fact, people from all over the small town of Powell River, BC are dropping in to comment. Dozens each day (although the photo page is just as popular for commenting as any given post is, for some reason). Wives and kids are leaving messages for their fathers, as a way of staying in touch. New photos are being emailed to me everyday and getting promptly uploaded to the Flickr account I set up. The guys are phoning in their updates and sending emails knowing they are becoming pseudo-celebs in the process. And for me, the whole thing has been a whole helluva lot of fun.

So if I could ask one thing, it would be to drop by the site and leave a comment for these unlikely heroes. They’d love to hear from you, and at this stage of the journey (over half way!) every little bit of encouragement helps. Also, when the books comes out, you can bet I’ll be flogging copies on here, and part of the proceeds will go to benefit the BC Lung Association, their charity of choice. Check out the site, read the about page and some of the posts I’ve written, but most of all, check out the comments that have been pouring in since a few days ago when I set it all up.

This is word of mouth in action, and I’m just thrilled.