Sean Moffit of Buzz Canuck and TheInfluencers.ca has generated a list called The Power 50: Canada’s 50 Brilliantly Crazy & Enlightened Marketing/Media Bloggers. And we’re on the list! This is a huge honour (Canadian spelling today, thank you very much), just as it was to be selected for the Top 20 Canadian Word of Mouth Blogs.

I am very flattered that Sean has chosen to put my blog among this list of Canadian Media bloggers, but I am also just glad that such a list exists. There are a lot of great blogs on the list, and I suggest you click through them and find a few new gems to subscribe to and add to your list of feeds. I know I will.

So here you are; the list of the Power 50, in no particular order:

The Crazy & Enlightened Marketing/Media Canuck Bloggers

• Amber Mac with Amber MacArthur
• Inside PR with Terry Fallis and David Jones
• Student PR with Chris Clarke
• Webwalker with Douglas Walker
• PR Girlz from the femme fatales at Thornley Fallis
• Participation Highway with Dave Carter
• Inside the CBC with Tod Maffin
• Niblettes
• H&K with Lisa Walker
• Networks (H&K) with Ted Graham
• Social Signal with Alexandra Samuel
• The New Pr with Ryan Anderson
• Flack Life with Bob LeDrew
• Green Hat with Julie Giles
• Trafcom news with Donna Papcosta
• Marc Snyder (en Francais)
• PR Measure with Howard Oliver
• Martin Hofman
• Flackadelic with Leona Hobbs
• Brendan Hodgson (H&K)
• Boyd Neil (H&K)
• Ad Hack with James Sherrett
• Chroma with Constantino Demopoulos
• Mutually Inclusive PR with Eric Eggertson
• Profectio with Dave Forde
• Canadian Marketing Association Blog ( A Collective)
• Sweet Mantra with Bill Sweetman
• Steve Hardy at Creative Generalist
• Michel Leblanc (en Francais)
• Experience The Message w/ Max Lenderman
• Blogging me Blogging You with Ed lee
• Horse, Pig, Cow with Tara Hunt
• This Blog Sits at the…with Grant McCracken
• Malcolm Galdwell
• Mark Evans
• Matthew Ingram
• Stuart Macdonald
• Buzz Marketing with Blogs with Susannah Gardner
• Tell Ten Friends with Jordan Behan
• Customer Experience Crossroads with Susan Abbott
• Darren Barefoot.com with Darren Barefoot
• 3i with Tamera Kremer
• ProPR with Joe Thornley
• One Degree with Ken Schafer and Company
• Podonomics with Leesa Barnes
• Home is Where You Hang Your @ with Michael Fergusson
• The Client Side with Michael Seaton
• Twist Image with Mitch Joel
• Canuckflack w/ Colin Mckay
• My Name is Kate with Kate Trgovac
• PR Works

If you’re reading this because you too are on the list, or found us from it, then I am delighted to meet you. Please leave a comment to say hello; I’m always looking for new friends to subscribe to and share comments with in this massive, constantly evolving cooperative marketing conversation of ours. I’m never shy to admit: I get a lot of my best ideas from my fellow marketing bloggers, some of whom are on the above list.
Cheers all, and thanks again for reading!

-Jordan.

This is not a book review, nor is it streams of wisdom from the book whose title is featured in this headline, so if that’s what you came here for, my apologies.

I just wanted to announce that I’ve just bought the book (Waiting for Your Cat to Bark? Persuading Customers When they Ignore Marketing) today, and I was quite pleased to find that it came with an 80 minute video seminar on CD, and a $50 credit for Yahoo Search Marketing! I paid less than half of that in CDN funds for the book!

I have read and gleaned a truckload of wisdom from the Eisenberg’s previous two books, Persuasive Online Copywriting and Call to Action, so I think I can confidently say that the value in this package is incredible. It was certainly enough for me to rush home and want to tell ten friends.

Side Bar: According to our Feedburner stats, a record number of subscribers pulled our feed down yesterday, and without giving too much away, I think it’s safe to say I’m now telling an order of magnitude greater than just ten friends about this exciting book.

Quick tip: If you want to learn more about the Eisenberg’s methods, check out A Day in the Life of a Persuasion Architect, a blog written by staff of Future Now Inc, their company. If you want to put those methods into practice, either the Eisenbergs or of course myself would be happy to help.

I’m not the fastest reader of the printed word these days (too many feeds to stay current on, that’s my excuse) but once I’ve turned the last page of this beauty I will give it a thorough review here, and if its suitable, feature it my recommended reading links. New-media junkie that i am, I might just sit down with the laptop and watch that video seminar first…

At BarCamp this weekend, I sat in on a half-hour presentation on what the presenter, Jason Billingsley (can’t find his name on his site he dropped by to comment, below) called Seo and the Long Tail (with a nod to Chris Anderson).

His message was pretty simple: You have access to only a few meta-tags and description for SEO, so make them count for you. Then, fill in ALL of the gaps with content, by becoming an expert on the topics that are related to your business. And wherever possible, those that are unique to your business. An example he used was that a search time like “digital camcorder” would be impossible (and extremely expensive) to rank #1 on, but a “long tail” term like “the best digital camcorder for scuba diving” will not only be easier to own, but will convert better than the more broad terms.

Just to explain that really quickly, the concept is simple: If someone searches for “digital camcorders,” it’s difficult to pinpoint exactly what they want, so there is a snowball’s chance in hell that the first site they look at will have what they’re looking for. Whereas a search term like “how do I get people to tell ten friends about my company” is several steps closer to being a perfect match for the searcher. (Heheh)

At the presentation, there was much discussion among the brains there about the science of SEO, but I think his point was to not lose sight of the “art” of search: use words, publish relevant content, and people will come.

A few examples:

My Alabama buddy Mack Collier is #1 for the search term “why companies should blog.” Lucky devil.

Here’s some terms people used to find me this week:

1. “breakfast social networking toronto” -Huh? Qu’est-ce que c’est?

2. “meet pr guys” -Okay, this one is cool, and proves my point some.

3. “need glasses myspace” -They were searching for a video, and found me. Who knew?

4 “tell friends about products through myspace” -Not a topic I’ve covered, but certainly words I’ve used.

5. “friends of katherine mcphee” -I can’t help but think this one has more to do with my friendship with JD than anything else, (I was a closet Soul Patrol member, after all) which reinforces the importance of links too.

Anyway, I think you begin to get the point. Speak, dear friends, and the world will listen. And I do mean the world. This week, my humble rag saw traffic from Meeandah, Rome, Istanbul, Contern, Theux, Wolfsheim, Alameda, Brittania and one of “the other” Surreys, just to name a few. And I’ve never heard of most of those places. If you’re reading and you hail from any of these wonderful locales (or something equally obscure to a West Coast Canadian), leave a comment and tell us more about your corner of the earth. We’d love to hear from you.

Update: Andre took better notes from Jason’s presentation than I did, and Jason has done a follow-up on his blog as well.