Of a quote I once heard. Canadian TV guru Mozes Znaimer once said, “The best TV tells ME what happened to ME today.”

When I read this post from Howard over at Future Now Inc., I thought of that. Howard points out a quote from Sean Carton, originally posted at ClickZ, on the subject of online video:

“The real story about the rise of online video isn’t about the fact consumers seem to really like to watch short low-res video clips on their computers. Nope. The real story is that consumers are starting to take control of their media, and they really seem to like it. Control, not video, will have huge implications for advertisers, publishers, and marketers in the future.

Welcome to the on-demand future. Prepare for major disruptions.

The on-demand future isn’t about just video; it’s about all media. The signs are all around us: podcasts changing the way consumers listen to audio, social news sites (e.g., digg) changing the way people get information, the number of automated aggregator sites (such as GoogleNews and popurls.com) increasing. Paradigms about how media are created and published are radically changing.”

Some people find this stuff scary. I love it. But then, as the owner of a new media marketing company, I’m a little biased.

Just a note on site stats: Ever since we switched to having the blog built in to the site, the blog home page and individual posts are now overwhelmingly the most popular pages at telltenfriends.com.

That means that now, if I want to know how many people are reading about services, etc. I have to dig a little deeper, because none of the pages on the main site are in the top 5 of my site stats anymore.

This tells me two things.

1. People are more interested in what I have to say than what my site is selling. This is hardly shocking, and is certainly not bad news to me. In fact, it only reinforces what I (and many others) have been saying all along.

2. If you build it, people will come. Okay, that IS a straight rip-off of Field of Dreams, which was originally written by one of the great authors of our time, W.P. Kinsella, who’s from right here in BC. (I’m a fan. Let’s move on, shall we?)What I mean by that is that if you publish relevant, personal, valuable and up-to-date content, traffic will come. The best way to do that is to build a darn blog.

I’m a copywriter and conversion specialist. I sweat over tiny details: keywords, conversion rates, punctuation, and a whole lot of other subtle nuances that factor into a site’s effectiveness. And it turns out that when I’m just me being me, sharing my views and insights on things that may or not be related to marketing, that’s where the traffic comes from.

I realize that this is skewed, since many of you come back time and time again just to see what’s new. But isn’t that the point? I’ve been a “blogger” for less than a year, and I’m thrilled that people read this stuff at all. In fact, I’m floored by the consistency and steady incline in the number of visitors and subscribers. (Side note: The switch from Blogger resulted in a big jump in the number of subscribers to the feedburner feed!) Yes, I read my stats. All of them. It gives me a better idea each day of what people respond to, and subsequently helps me when it comes to doing the same for my clients.

Bonus link:: One of my mentors, Scott Armstrong has just started his own blog, giving advice to young entrepreneurs. Scott is the author of the Start Me Up! Business Guidebook for the young at young at heart, and started his blog on my advice. It was a fair trade, since I’ve been benefitting from his advice for months.

The book is intended for students that are looking to answer the call of entrepreneurship (Instead of wating until they’re all grown, like I did). If you have youngsters that may want to subscribe to his blog, fear not; a feedburneer feed and other publicizing features will be added to his site soon.

Mark Cuban has a lot of money.

And he doesn’t want to spend it on print advertising anymore. In his “quick letter to the newspaper and magazine industries,” he says that a lot of his entertainment industry peers feel the same way. I guess he’s okay with print for his beloved Mavs, but when it comes to his movie companies:

“It’s expensive to advertise movies or TV shows in either newspapers or magazines. Very expensive. Where entertainment is traditionally advertised, you guys know you got us, and it shows in your pricing. The pricing in the Movie and TV sections of print media is outrageous.

“Which means that every single company in the entertainment business is looking for a way to never ever have to spend a nickel with you again. Our entire business knows we have to spend money with you now, but we are experimenting with every option possible to pull that money from you and spend it elsewhere.”

Mr. Cuban isn’t exactly known for being subtle, so it’s no surprise that he’s bitching publicly about this, his latest beef. Still, you gotta hand it to Mark, he’s an agent of change.

He’ll probably end up getting a better rate for all of the display ads he buys for 2929 Entertainment and HDNet, but I’d rather see him prove that you can do it without print, just to put a scare into them. I don’t hate print; I still love it. But I think we all know paper’s days are numbered, and I for one am ready for the revolution.