Marketing via email can be tricky. You want to get into as many inboxes as possible, but you want people to read what you have to say, not file it in a spam folder.

We’ve got you covered. We do the writing, we manage your database, and with the extensive available statistics, we tell you exactly how many people read your newsletter. And how many clicked through to your site. And how many were blocked by filters. And how many new subscribers you have, from the forms we’ll build for you.

With all of the tracking ability and low cost of sending them, HTML (means you can add pictures and links and such) emails are still the best way to stay in touch with your loyal customers each month. And with a bit of clever use of links and special landing pages on your site, we can build a system to track every click, so you’ll know exactly what works and what doesn’t.

If you’re ready to start talking about email marketing for your business, go to our contact page to request a quote. Unless you intend to spam people, in which case keep shopping.

When I started writing this series, I committed to seven parts. After writing part three or so, I realized that competing all seven parts was going to take some creativity. So I decided then that part seven was going was going to turn things back over to the community, and invite your additions, corrections, cheers, jeers or any other kind of feedback that you feel is fitting.

So call this an incomplete ‘manifesto,’ and add your two cents. After all, it’s no secret that much of the best content on the web is community generated and collaborative. If there is one nugget of advice in this, the last installment of a series about content on the web, it is to always invite the input of your community, listen to their ideas, and implement them as often as you can.

After all friends, your ideas are better than mine, and our ideas are better still.

Read the rest of the series here:

Part One: It’s all About You
Part Two: Call to Action
Part Three: Skip the Jargon
Part Four: More is More
Part Five: Be Relevant
Part Six: Blog!

You knew it was coming, and at last it’s finally here. How could I write a series about quality web content without mentioning the value and effectiveness of blogging?

(image courtesy of flickr user Trois Tetes.)

It’s no secret that I am one of the most outspoken evangelists for blogging, both as a hobby and as a business tool. But rather than have me blab on and on about what I think, I’ll defer to my fellow experts, and have them tell you why you should (or shouldn’t!) add a blog to your business’ marketing portfolio.

First up is “The Blog Squad,” two wise ladies who are huge proponents of blogging as a business tool, with a post entitled “Blogging’s Biggest Business Effect:”

It’s not more paid speeches, not the two book contracts, not more traffic, etc. – although those ARE effects I’ve seen.
It’s the the enormous increase in networking — and of course associated opportunities…Bloggers know a lot of people, and a lot of people know them. In business, that’s a BIG plus.

Well said. I think the reason is obvious, too. Bloggers make themselves more accessible and give value to their site visitors, and relationships develop very naturally as a result.

Next up is Mike Sansone, who’s whole blog “ConverStations” is dedicated to promoting the virtues of blogging for business. A few days back, Mike wrote a post called “Company Blog: Should You or Should You Not?” It includes several links to past posts he’s written on the subject, and to others’ opinions as well. Most notable are the last few sentences:

If a company wants to build valuable relationships, engage with their customers, extend their reach, become more findable and improve their bottom line in the process (and in this order) – they will probably find value in blogging.

Reverse the order above, and its probably best not to blog at this time.

Lastly, since now the fence-sitters are converts, I point to a post by Pronet Advertising that lists “My 50 Favourite Blogging Resources,” that should contain more than enough info to help you get started today.