My friends from Adhack.com have just launched a new campaign called “Show us Your Balls.”

The campaign is meant to draw attention to their “People Powered Ads” services for ad creators and ad buyers, ad what better way to do that than with a campaign of their own. The best part is, they’re letting everyone get involved. Here is a more detailed description of the promotion, including an invitation to write the script for the follow-up to this initial teaser video:The campaign is meant to draw attention to their “People Powered Ads” services for ad creators and ad buyers, ad what better way to do that than with a campaign of their own. The best part is, they’re letting everyone get involved. Here is a more detailed description of the promotion, including an invitation to write the script for the follow-up to this initial teaser video:

Popout

Adhack will shoot the follow-up video based on the winning script, and some lucky brand will get its own user-generated ad campaign.

In their own words:

AdHack wants you to Show Us Your Balls! We’ve created part 1 of an awesome video campaign for …. You decide!

Watch the video then write the script for the sequel. We’ll film to the top script and promote your contribution.

AdHack founder James Sherrett says, “The brands that succeed in the world of open advertising harness the power of hearing what passionate, powerful consumers have to say. These are the folks who benefit most from commissioning AdHack commercials and advertisements. They have the balls to let go.”

And of course, all the follow up, mp3s of audio, avatar creator and chance to write the script for the sequel video are at http://adhack.com/balls

I like the fact that this one campaign accomplishes so much:

• It’s a great campaign for Adhack, to better familiarize people with their product and services
• It becomes a great campaign for a lucky brand when the contest is done
• It will serve as an excellent case study of online video ads and their effectiveness when all is said and done.

The future of advertising is now. What are waiting for?

Comments

comments

Powered by Facebook Comments

This entry was posted on Wednesday, February 4th, 2009 at 11:10 pm and is filed under Featured. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.