The nice lads over Elastic Path (from right here in Vancouver) have put together a great white paper called “Blogging for Retailers.” (Follow link to download your copy)

If you blog for business’ sake – at all, then you should read it. They talk about retailers, specifically of the ‘large scale’ variety, but literally every word applies to any blogger who uses their content and conversation as a marketing tool; be it a service business, or any-sized online retailer. Toward the end is a glossary of terms for the uninitiated.

Also, Dave O had fellow ‘Elastic Pather’ Jason Billingsley and Bryght’s Boris Mann join him for a podcast on the same subject. A great listen to go with a great read.

Many thanks, Gents.

We’re in here having a great chat, and we want you to join us.

You see, now you are not just welcome to join us for lively conversation here on the blog, but now we can get a little more interactive, in the brand-spanking-new Tell Ten Friends Forum. A truly “2.0 enabled” chit-chat spot. Check out the separate RSS feeds for individual topics and threads. Oooh! Aaah! Marvel at the cleanliness of the design; the ease of use.

Why a forum? Because sometimes, blog posts are too one-way, even with comments enabled. Not only that, but this way our questions and discussions can be discussed within a community, effectively “crowd-sourcing” for a more cohesive, collective uber-answer. Or something like that.

I’m creating two “topics” to kick things off; more on that in a bit. First, I have pay special thanks to the Architect of this new, fully-functioning fantastic forum. For real.

Rob Masefield, our Creative Consultant here at TTF, built it for us to show off his talents. If you haven’t done so for a while, have another poke around our site, and then check out his own blog and portfolio while you’re at it. Both are excellent examples of sites with WordPress built in; something of a specialty of ours, thanks to Rob’s considerable talents.

I used to think that he was a rare commodity in the fact that he could design incredibly well and manage code intuitively too. Now, I’m beginning to think they broke the mold. And I’m not just saying that because he built me such a stunning new forum.

Please, pop in for a chat. Just click through to register, log in and start posting! Two topics to get us started:

1. How do you generate coverage and word of mouth for a non-profit horse show event, with no budget?
2. From Digg: Should MySpace allow parents to download a special spyware to monitor their kids activity on the site?

Let discussion begin…

We are growing in numbers. We are are extremely polite, almost to a fault. We say “eh” a lot, even if we try not to. We work in Marketing and Communications and we are…

Canada’s 1% Blogging Army.

We spread the word about new media marketing and PR tactics, and we evangelize the things we love. We get to know one another through generous linking to one another, and then of course, we say thank you. A lot.

Big thanks to Sean Moffitt for creating the list of 150 ‘MARCOM’ bloggers in Canada. It’s a great list, and one that I sure am proud to be part of. Click the image above the read the list over at Buzz Canuck.