This is not a book review, nor is it streams of wisdom from the book whose title is featured in this headline, so if that’s what you came here for, my apologies.

I just wanted to announce that I’ve just bought the book (Waiting for Your Cat to Bark? Persuading Customers When they Ignore Marketing) today, and I was quite pleased to find that it came with an 80 minute video seminar on CD, and a $50 credit for Yahoo Search Marketing! I paid less than half of that in CDN funds for the book!

I have read and gleaned a truckload of wisdom from the Eisenberg’s previous two books, Persuasive Online Copywriting and Call to Action, so I think I can confidently say that the value in this package is incredible. It was certainly enough for me to rush home and want to tell ten friends.

Side Bar: According to our Feedburner stats, a record number of subscribers pulled our feed down yesterday, and without giving too much away, I think it’s safe to say I’m now telling an order of magnitude greater than just ten friends about this exciting book.

Quick tip: If you want to learn more about the Eisenberg’s methods, check out A Day in the Life of a Persuasion Architect, a blog written by staff of Future Now Inc, their company. If you want to put those methods into practice, either the Eisenbergs or of course myself would be happy to help.

I’m not the fastest reader of the printed word these days (too many feeds to stay current on, that’s my excuse) but once I’ve turned the last page of this beauty I will give it a thorough review here, and if its suitable, feature it my recommended reading links. New-media junkie that i am, I might just sit down with the laptop and watch that video seminar first…

Contrary to popular belief, Australians don’t really like Foster’s Lager. In fact, many are quite embarassed by it, really. Instead, they claim Victoria Bitter as the official suds of the Land Down Under. (side note: VB as it is known, is brewed by the Foster’s Group)

One thing they all seem to agree on too, is that they love Steve Irwin, the Crocodile Hunter. He died suddenly while shooting a segment for his daughter’s show, of all things, and now Australia mourns one of its biggest iconic heroes.

(Irwin with daughter Bindi)

I point you to the blogs of Rob and Megan, two Australian friends who both pay tribute to the already legendary Irwin. His legacy will no doubt be continued in the form of his incredible catalogue of footage with some of the world’s deadliest creatures, in his beloved Australia Zoo, and by his wife Terri, daughter Bindi and his son Bob.

“The Crocodile Hunter” Steve Irwin, dead at the age of 44.

Update: News.com.au has a video and photo tribute to Irwin’s career.

tags: steveirwin crocodilehunter

Tomorrow is my best man’s birthday. And since he’s on EST in Princeton doing his phD, he probably won’t see this until tomorrow anyway, so it works out perfect.

(Lindsey, Moi, and my brother Wes, two years and three weeks ago or so)
Happy birthday, Linds. We miss you.

-love Jordan and Alex