Sorry for the lack of posting, but I’ve had rather bothersome connectivity issues in the past few days (seems like weeks now, in fact).  Let’s just say I’m not thrilled with my D-Link router, and leave it at that.

The news of the day is that I am presenting tonight at CaseCamp, a BarCamp-esque mini conference strictly for marketers.

I’m going to use the 30 Days With No Underwear site as an example of how blogs are better than press releases, and could ultimately deem the latter completely obsolete, in time.  I’m of the opinion that we still use press releases because we’re resistent to change, but I think that company blogging initiatives will replace the old methods eventually.

For now though, I still write press releases, too.  That’s what people expect, both clients and media. I could go on for days about why I think that should change, but I’ve got to build some slides for my presentation tonight, so I have to run.

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This entry was posted on Tuesday, September 26th, 2006 at 11:46 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.