Of a quote I once heard. Canadian TV guru Mozes Znaimer once said, “The best TV tells ME what happened to ME today.”

When I read this post from Howard over at Future Now Inc., I thought of that. Howard points out a quote from Sean Carton, originally posted at ClickZ, on the subject of online video:

“The real story about the rise of online video isn’t about the fact consumers seem to really like to watch short low-res video clips on their computers. Nope. The real story is that consumers are starting to take control of their media, and they really seem to like it. Control, not video, will have huge implications for advertisers, publishers, and marketers in the future.

Welcome to the on-demand future. Prepare for major disruptions.

The on-demand future isn’t about just video; it’s about all media. The signs are all around us: podcasts changing the way consumers listen to audio, social news sites (e.g., digg) changing the way people get information, the number of automated aggregator sites (such as GoogleNews and popurls.com) increasing. Paradigms about how media are created and published are radically changing.”

Some people find this stuff scary. I love it. But then, as the owner of a new media marketing company, I’m a little biased.

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This entry was posted on Wednesday, June 21st, 2006 at 2:08 am and is filed under marketing. You can follow any responses to this entry through the RSS 2.0 feed. Both comments and pings are currently closed.