All those months ago, we took some time out of our whirlwind SXSW tour to sit down and talk about experience in the Studio SX “fishbowl” set. Big thanks to Dave Olson and the crew of Raincity Studios for organizing and hosting.

Click To Play

As part of an agreement between the HSBC Celebration of Light and Strutta, yours truly was the official videographer for the event. Every year, the best fireworks teams in the world compete for bragging rights in what is the world’s biggest offshore fireworks competition.

I have already shot the first two evenings of action, and I look forward to doing en even better job with the remaining two nights. We’ve created a game on Strutta where folks can cast their votes for their favourite, and I uploaded both the Team Canada and USA performances to Vimeo, so that y’all can watch them in higher quality. (See the embedded versions of both below)

Quick technical note: The original footage was shot in high definition, then reduced to 960 x 540, as they will ultimately be mastered to DVD (720 x 480).

What is the marketing lesson here?

How this deal came about is quite simple, and no money changed hands. I asked if they had a “social media sponsor” ( and after the pregnant pause on the other end of the line, I tried “videographer” instead) and when they said they didn’t, we set about coming up with a mutually beneficial agreement. Now, I can reap the benefits of the cross promotion, and land a lot more eyeballs on our site by hosting the highlight videos. All because I asked. These days, there are a number of events, happenings and causes that could benefit from your knowledge in the use of social media and the web. Positioning yourself as the official source of promotions and “media” sponsorship can be very good for your own promotion, and possibly even lead to consulting work in the field.

I have to confess, I borrowed this idea from my friend Rebecca Bollwitt, aka Miss 604, who has been the de facto “social media sponsor” and liveblogger of a number of popular Vancouver events, tech related and otherwise. To say that this strategy has been good for promoting her would be something of an understatement, to be sure. Now that she and her husband have launched their own consultancy, Sixty4Media, that promotion will be paying dividends.

But that concludes today’s lesson; now let’s watch some fireworks! If you want to vote on your faves, you may do so in the Strutta game: HSBC Celebration of Light 2008.

Team Canada - August 23 2008 from Jordan Behan on Vimeo.

Team USA - August 26, 2008 from Jordan Behan on Vimeo.

*image of Team Canada fireworks by the incomparable Rob Masefield. View his whole (breathtaking!) photo set here, and if you want a tutorial on shooting fireworks with a DSLR camera, Rob offers one here.

Last week I received an email from the gents at MWW group reminding me that the Nikon “Picture This” blogger outreach program was coming to a close, and it was time for me to decide what I preferred to do with the camera. Read my previous post about my involvement from a year ago.

Before I get into what I decided, I wanted to say a few words about the campaign itself- I know that I was chosen because of my interest and support of campaigns just like this one, but it is rare when outreach campaigns of this nature get everything right. In my opinion, the fine folks (especially Chris Thilk and Tom Biro, my contacts during the campaign) of MWW handled it expertly; with a policy of full disclosure and no expectations from participants. From my post a year ago:

The trial period is six months, after which the camera can be purchased (at a discount, with the funds going to charity), sent back or kept for an additional six months.

There is no obligation or even expectation to blog about it, the only rule being that if we choose to, we must disclose that we are part of the program.

Kudos to you for what has to be considered a success- I’d be interested to know how many of the 46 participating bloggers chose to keep the cameras after the fact. View a Flickr Group of photos taken by those 46 bloggers.

And now back to the camera itself. My choices:

• Send back the camera, to be donated to charity.
• Buy the camera for $500, with the cash being donated to charity.

I chose the latter option, and I have no lack of reasons why. Although I was only just getting back into digital SLR photography when I was selected for the program, it took no time for me to decide that I preferred the D80 over my existing Olympus. I took the camera on several photowalks with fellow photogs (learning tons in the process) and had it with me for several tech events over the past year. And when it came to the birth of my son this Spring, I borrowed a 50mm fixed prime lens from Vincent Janelle to get the best possible shots of my little guy during his first few moments of life. The camera came through- the shots are amazing.

There’s a lot to love about the D80. The plastic body, although a mark of more affordable SLRs, helps keep the unit light enough that taking it hiking, boating or to the peak of Whistler Mountain on my snowboard isn’t out of the question. The kit lens (an 18-135mm workhorse) that came with it is extremely versatile and produces terrific shots. Still, it leaves me longing for plenty of other lenses. With the D80, I know I have a solid body that will be with me for some time, so I can confidently start collecting new glass. Plus, the D80’s infrared abilities mean that I can use a remote control with it. My brother-in-law bought me such a device, making family (self) portraits a cinch.

While my knowledge of existing DSLR cameras is limited to my experience within these past two years, I quickly justified the purchase of the D80 (at the reduced “editorial rate”) by using one simple metric: the D80 has made me fall in love with taking pictures again. I keep the manual next to the toilet in my bathroom, and every day I spend a few minutes learning news ways to control light for better and better shots of our son, our neighborhood and our family.

Thanks again to Nikon and MWW Group for introducing me to a great camera, and for conducting a brilliant blogger outreach campaign; one that may have been called into question by a few jealous bloggers, but can’t be faulted for the professionalism and transparency with which it was conducted.

*Photo of me with D80 by Ianiv Schweber*

After the success of last year’s Age of Conversation, a book penned by over 100 authors whose proceeds were all donated to Variety the Children’s Charity, it is no surprise to see such a huge response this year.

My chapter is in, and at the request of the editors, I’m not going to publish too much of it here. I did however release nearly a paragraph of it via Twitter, so feel free to preview my snippets there. (Twemes tag: #AOC)

Big thanks to Drew and Gavin once again for their hard word in pulling all of this together, and virtual handshakes to my co-authors:

Adam Crowe, Adrian Ho, Aki Spicer, Alex Henault, Amy Jussel, Andrew Odom, Andy Nulman, Andy Sernovitz, Andy Whitlock, Angela Maiers, Ann Handley, Anna Farmery, Armando Alves, Arun Rajagopal, Asi Sharabi, Becky Carroll, Becky McCray, Bernie Scheffler, Bill Gammell, Bob Carlton, Bob LeDrew, Brad Shorr, Bradley Spitzer, Brandon Murphy, Branislav Peric, Brent Dixon, Brett Macfarlane, Brian Reich, C.C. Chapman, Cam Beck, Casper Willer, Cathleen Rittereiser, Cathryn Hrudicka, Cedric Giorgi, Charles Sipe, Chris Kieff, Chris Cree, Chris Wilson, Christina Kerley (CK), C.B. Whittemore, Clay Parker Jones, Chris Brown, Colin McKay, Connie Bensen, Connie Reece, Cord Silverstein, Corentin Monot, Craig Wilson, Daniel Honigman, Dan Goldstein, Dan Schawbel, Dana VanDen Heuvel, Dan Sitter, Daria Radota Rasmussen, Darren Herman, Darryl Patterson, Dave Davison, Dave Origano, David Armano, David Bausola, David Berkowitz, David Brazeal, David Koopmans, David Meerman Scott, David Petherick, David Reich, David Weinfeld, David Zinger, Deanna Gernert, Deborah Brown, Dennis Price, Derrick Kwa, Dino Demopoulos, Doug Haslam, Doug Meacham, Doug Mitchell, Douglas Hanna, Douglas Karr, Drew McLellan, Duane Brown, Dustin Jacobsen, Dylan Viner, Ed Brenegar, Ed Cotton, Efrain Mendicuti, Ellen Weber, Emily Reed, Eric Peterson, Eric Nehrlich, Ernie Mosteller, Faris Yakob, Fernanda Romano, Francis Anderson, G. Kofi Annan, Gareth Kay, Gary Cohen, Gaurav Mishra, Gavin Heaton, Geert Desager, George Jenkins, G.L. Hoffman, Gianandrea Facchini, Gordon Whitehead, Graham Hill, Greg Verdino, Gretel Going & Kathryn Fleming, Hillel Cooperman, Hugh Weber, J. Erik Potter, J.C. Hutchins, James Gordon-Macintosh, Jamey Shiels, Jasmin Tragas, Jason Oke, Jay Ehret, Jeanne Dininni, Jeff De Cagna, Jeff Gwynne, Jeff Noble, Jeff Wallace, Jennifer Warwick, Jenny Meade, Jeremy Fuksa, Jeremy Heilpern, Jeremy Middleton, Jeroen Verkroost, Jessica Hagy, Joanna Young, Joe Pulizzi, Joe Talbott, John Herrington, John Jantsch, John Moore, John Rosen, John Todor, Jon Burg, Jon Swanson, Jonathan Trenn, Jordan Behan, Julie Fleischer, Justin Flowers, Justin Foster, Karl Turley, Kate Trgovac, Katie Chatfield, Katie Konrath, Kenny Lauer, Keri Willenborg, Kevin Jessop, Kris Hoet, Krishna De, Kristin Gorski, Laura Fitton, Laurence Helene Borei, Lewis Green, Lois Kelly, Lori Magno, Louise Barnes-Johnston, Louise Mangan, Louise Manning, Luc Debaisieux, Marcus Brown, Mario Vellandi, Mark Blair, Mark Earls, Mark Goren, Mark Hancock, Mark Lewis, Mark McGuinness, Mark McSpadden, Matt Dickman, Matt J. McDonald, Matt Moore, Michael Hawkins, Michael Karnjanaprakorn, Michelle Lamar, Mike Arauz, Mike McAllen, Mike Sansone, Mitch Joel, Monica Wright, Nathan Gilliatt, Nathan Snell, Neil Perkin, Nettie Hartsock, Nick Rice, Oleksandr Skorokhod, Ozgur Alaz, Paul Chaney, Paul Hebert, Paul Isakson, Paul Marobella, Paul McEnany, Paul Tedesco, Paul Williams, Pet Campbell, Pete Deutschman, Peter Corbett, Phil Gerbyshak, Phil Lewis, Phil Soden, Piet Wulleman, Rachel Steiner, Sreeraj Menon, Reginald Adkins, Richard Huntington, Rishi Desai, Beeker Northam, Rob Mortimer, Robert Hruzek, Roberta Rosenberg, Robyn McMaster, Roger von Oech, Rohit Bhargava, Ron Shevlin, Ryan Barrett, Ryan Karpeles, Ryan Rasmussen, Sam Huleatt, Sandy Renshaw, Scott Goodson, Scott Monty, Scott Townsend, Scott White, Sean Howard, Sean Scott, Seni Thomas, Seth Gaffney, Shama Hyder, Sheila Scarborough, Sheryl Steadman, Simon Payn, Sonia Simone, Spike Jones, Stanley Johnson, Stephen Collins, Stephen Cribbett, Stephen Landau, Stephen Smith, Steve Bannister, Steve Hardy, Steve Portigal, Steve Roesler, Steven Verbruggen, Steve Woodruff, Sue Edworthy, Susan Bird, Susan Gunelius, Susan Heywood, Tammy Lenski, Terrell Meek, Thomas Clifford, Thomas Knoll, Tiffany Kenyon, Tim Brunelle, Tim Buesing, Tim Connor, Tim Jackson, Tim Longhurst, Tim Mannveille, Tim Tyler, Timothy Johnson, Tinu Abayomi-Paul, Toby Bloomberg, Todd Andrlik, Troy Rutter, Troy Worman, Uwe Hook, Valeria Maltoni, Vandana Ahuja, Vanessa DiMauro, Veronique Rabuteau, Wayne Buckhanan, William Azaroff, Yves Van Landeghem

I’ll let you know when it’s out so you can order your copies…!

Tomorrow morning, Strutta.com will launch. It will be the glorious apex of over five months of work (in my case) to prepare for opening the doors to the general public. Not to mention the year or so of prep by our founders and our extremely talented development team.

When I took the job, I promised to publish a few tips about community building here based on my experiences. Two things have prevented me from doing that until now: the fact that the site has been in private beta, and that preparing for a launch like this keeps you pretty busy. Even without a place for us to officially congregate, save for our Facebook Page and our blog, we’ve been busy getting ourselves involved with the people that matter most- the “future” Strutta community. I’ve prepared a list of values that I knew we had to hold near and dear to our hearts before we even began, and examples of how I put those in action. Using our own work as a marketing case study, if you will.

Joining the Community

Taking a page out of Mack Collier’s book, I knew that our staff had to show that we were willing to play our own game, long before it was ever released. In the spirit of that, we started publishing staff videos on YouTube just a few days after I first sat down at my desk, and we haven’t let up since. We made a conscious decision to produce all of our videos with tools that are accessible to most people: consumer quality digital cameras, web cams and iMovie. Since our site is all about video, I’ve used it for lots of purposes: event coverage, outreach, shameless self promotion, recruiting and more. One of our more recent efforts has been something of a hit:

Office Lip Dub - Blister in the Sun, by Strutta.com from Jordan Behan on Vimeo.

Sidebar: Empower Your Best and Brightest

This is where I pat myself on the back for finding the director of the above lip dub video, Mark Freeman- I originally hired him on a very short contract to give us a hand with researching content, but he is now a key member of the product team, handling QA and assisting with community outreach. I’m taking credit where it’s not due though; of the two of us, Mark is the genius.

We also sponsor a lot of local events in the Vancouver tech community. The founders of Strutta, Danny Robinson and Maura Rodgers are the driving forces behind Launch Party Vancouver, a bimonthly event that helps bring exposure to local tech startups in a social setting. We’re also sponsoring the upcoming Drupal Camp Vancouver, an “unconference” for the open source CMS platform that our site is based on. At Christmas time, we headed up a “Hardware Drive” here in Vancouver, donating the booty to Free Geek, a non-profit that recycles and redistributes used computer hardware. Perhaps most importantly, there is nary a tech event in Vancouver that doesn’t have a strong turnout by members of our staff. My doing? Not at all- again this one should be credited to our founders, who hired a bunch of passionate and talented people that love to get involved and show their support, myself included. Here are just a few of their many blogs and other sites.

Tell the Truth

Until we had all of our ideas for Strutta fleshed out, we were in top secret “stealth” mode, so it wouldn’t be accurate for me to say that we have always told the whole truth. But we have been very upfront with people about everything that we were ready to talk about, and started getting community feedback early. When we launched our Alpha product several weeks back, we invited a group of trusted friends and bloggers to come in and test the product. They may be our friends, but these folks weren’t shy about telling us exactly what they thought needed changing, and what parts they wanted to see more of. We listened and responded, and the new site reflects many of those requests. We’ve had to admit to a small number of mistakes along the way as well, and we’ve done so graciously.

Getting the Word Out

Even before I started this gig, our founders were in talks with Voce Communicatons, the Valley PR firm that is helping to dispatch the message on our behalf. After many talks with Tiffany and Shanee and even some crazy nights at SXSW with VP Matt Podboy, I am quite comfortable saying that these guys “get it,” and have been extremely helpful. More on that later when some of the resulting stories hit the many tech community sites and blogs. For my part, I have done some local outreach- some private video pitches for bloggers that we especially love, and even some video responses to some of the folks we are big fans of on YouTube.

Tomorrow morning, we find out what kind of effect these efforts will begin to have, and personally thank anyone who says a kind word. Where challenges are made or questions asked, we answer with grace and efficiency. After the site is public, our marketing efforts turn to promoting the people that matter most to us: the players of the game. The content creators whose brilliant content are what makes the game so fun to play and vote on. People like Freddie Wong, who proved his status as a Guitar Hero demigod when he demolished our CEO in a head-to-head battle at SXSW this year. Or like Piotr Walczuk, whose celebrity impressions are both plentiful and accurate. Is he the Rich Little of a new generation? First and foremost, we care about these folks, and we will continue to improve the product based on their feedback and suggestions.

If you like what you’ve read and you’d like to give us a little boost in the form of a link or even better yet, by dropping by and checking out the site or commenting on the blog, I for one would be genuinely grateful .

(Cross-posted from the Strutta blog)

On Saturday, the inaugural Bridging Media Conference took place, bringing together delegates from the worlds of digital media creation, film, broadcast and many other disciplines.

Organized by local digerati darlings Megan Cole and Erica Hargreave and held in the "Hangar" at the Masters of Digital Media program on the Great Northern Way campus, the goal of Bridging Media was to better align the talent and experience of both the broadcast worlds and that of "new media."The discussions throughout the day on the various panels did exactly what they set out to do; ask and answer some of the tough questions related to "Where do we go from here?" In that regard, I would call the day a tremendous success, in my humble opinion. At the close of the day, I was asked what I would like to see done differently next time around. Overall the event was just right in most ways: size, content, format, and the fact that they sevred Vera's burger's for lunch! Yummmy. If there was something that needed changing, it was the diversity of folks in the audience, which I'm quite sure is no fault of the organizers. For an event meant to bridge the gap between the broadcast and online worlds, there seemed to be a noticeable lack of folks from the broadcast side, aside from a few producers who already had a great understanding of web content and how to leverage it. And I'm not afraid to say it- it's the folks from mainstream broadcast who needed the information and discussion the most.

I was invited to sit in on a panel entitled "Monetize, Monetize, Monetize," and prepared myself for a contentious discussion about how the current broadcast/advertising system has been broken by the web, and we need to figure out a better model to support the true value of content on the web. I didn't exactly articulate that point as well as I had hoped (isn't that always the case?) and I was quickly reigned in by the bright and inquisitive audience. Thankfully my brilliant co-presenters had plenty to add about other ways of adding value to various forms of content. And thus concludes my passive apology for spending too much time talking about advertising, when the crowd wanted to know more about ways to continue to make money off of their art.

I'm glad to have attended the Bridging Media Conference, I think it's a great idea that needs a lot more attention and a lot more discussion, so I sincerely hope that the organizers are keen to continue the discussion in subsequent forums. If there was one thing that we accomplished as a group on the weekend it was asking a lot of the right questions and I for one think we should reconvene until we have them all answered.

Bravo, Megan and Erica!

At Northern Voice a few weeks back, I was doing my best to shoot as much video as possible.

The action and the great presentations kept me from getting too much coverage, but during lunch one day I did sit down for an interview with Lee LeFever of the Common Craft Show, to talk about the rising popularity of their “paperworks” how-to videos. This is also the very first time I’ve embedded a video using Kyte, a new video broadcast service I signed up for while dining with Kyte’s CEO in Austin during SXSW:

If you love the Common Craft Show as much as I do, then read about how they were nominated for a Yahoo Video Award, and cast your vote!

Well, I have to say it was terrific weekend at Northern Voice.

Once again I was among friends, talking about all of the things we are especially passionate about, and I learned tons. It occurred to me several times throughout the weekend that I like every little thing about Northern Voice; from the fact that it is organized by volunteers (and is now even a non-profit society) to the diverse range of folks attending and topics discussed, and everything in between.

My favorite presentation of the weekend wasn’t about blogging at all, but rather a homage to making art; a visually stunning and clever rant by my good friend Dave Olson entitled “F*ck Stats, Make Art.” A standing ovation followed his talk, and I think I was first on my feet. Rebecca wrote a great follow-up post on his talk.

I’m a tad too busy to document the entire weekend in the same kind of detail that I did last year, but luckily the nature of a blogging conference is that coverage of the event is never hard to come by. Take for instance the 3200+ Flickr photos (and counting) or the 205 (tagged nv08) blog posts from the weekend. Or peek at the Jaiku feed I set up that indexes a lot of the great bloggers that attended.

(Northern Voice collage of Flickr photos by Duane Storey)

Friday morning saw our Video Blogging 101 demo (wiki link) as part of the “Internet Bootcamp,” and it was well received. A properly post produced video of the talk will be forthcoming, but in the meantime here is a short snippet that was shot, edited and published while we were in the room presenting:

I also shot a short video interview with Lee Lefever of the Common Craft show, and soon I’ll get that edited and published here.

As part of my job, I’ll be attending a lot of larger tech conferences this year, the first up being SXSW in Austin in a little over a week, but I suspect that although I will have a lot of fun and learn lots while traveling the “circuit,” I’ll always hold a special place in my heart for Northern Voice.

Big thanks to the organizers for all of their work for putting together an excellent weekend!

(photo of me by Chris Heuer)

On Friday, Feb 22 I will hosting a Video Blogging 101 session at Moosecamp as part of Northern Voice, a two day blogging conference here in Vancouver, BC.

My co-hosts will be Roland Tanglao and Warren Frey, and we hope to cover all of the basics of video blogging; from live streaming, direct to web from cellphone, basic video production and a little bit of everything in between. The presentation is just a half-hour long, but we hope to allow plenty of time for audience questions. Roland has set up a wiki page on the Northern Voice site, where you can add your questions in advance if you wish, and we can add to them to the agenda.

Want to meet the presenters? Check out this short video clip by Roland, which was shot on his Nokia cellphone and uploaded live to the web, via Qik:

As promised, I’ll be sharing more details about my marketing and community building with Strutta.com soon. We are just days away from letting in our first users, and at that time I’ll start to share some notes and welcome your feedback on our community-building plan.

You may recall that a few months back I received a pitch in the form of a comic strip, asking if I’d like to test-drive and review a Brother printer.
I agreed to do so, and the timing was great as I was able to set it up at our new headquarters at Strutta, and let everyone have a chance to try it. What follows is my review of the unit that we chose to have as a guest in our offices. We haven’t really put the MFC-9440cn through its paces per se, but we did run several tests and try most of its features.

Here’s a quick list of pros and cons, followed by a video review as well:

We Liked:

• Scan to network, wirelessly. Options to scan to file, image, directly to email etc. Very handy.
• It does it all: print, scan, fax, copy and the aforementioned scan to email.
• Does all of the work of a much larger unit with a reasonably small footprint.

We Also Noticed:

• Still needs to be hardwired to access network, although it can transmit wirelessly
• Noticeably poorer print quality for color prints when compared to other (more expensive) color laser printers

Thank you again to Darren of Capulet Communications for a great blogger outreach campaign, and to Brother as well for trusting a gaggle of geeks like us with their equipment.